Trump’s Tariffs Underscore Value of Diversification

While tariffs introduce short-term uncertainty, history has shown that markets adapt.

Last week, President Trump announced the implementation of significant tariffs on goods exported from Mexico, Canada, and China. These tariffs threaten to raise prices and slow economic activity across all four countries. While Congress would usually be involved in setting tariffs, the actions came in the form of three executive orders, with the President claiming the right to impose the duties using emergency authority to combat the flow of illicit drugs, notably fentanyl. The orders will impose 25% tariffs on all goods imported from Mexico and Canada (with the exception of Canadian energy products, where the rate is 10%), and 10% on goods imported from China.

 

Initially, the tariffs were set to take effect within days, but after discussions with Canadian Prime Minister Justin Trudeau and Mexican President Claudia Sheinbaum, the implementation for those two countries was postponed by 30 days. This delay raises questions about whether further negotiations could lead to adjustments or if it is simply a temporary pause before full implementation. This delay came as part of agreements in which both Canada and Mexico committed to strengthening border security measures, particularly to address concerns over illegal immigration and drug trafficking. Mexico agreed to deploy 10,000 National Guard troops to its northern border, while Canada pledged to enhance border enforcement efforts. Meanwhile, China responded with sharp criticism, calling the tariffs “unilateral and protectionist” and announcing specific countermeasures. Starting February 10, China will impose a 15% tariff on U.S. coal and liquefied natural gas (LNG) imports, and a 10% tariff on crude oil, agricultural machinery, and certain vehicles. Additionally, China has initiated an antitrust investigation into Google and added several other companies to its “unreliable entity” list, signaling a broader economic response to U.S. trade policies.

Uncertain Economic Impact

Given the fluidity of the situation and uncertainty around retaliatory measures and the length of time for which tariffs will be imposed, quantifying their economic impact is difficult at best. Still, there’s little doubt that tariffs could both raise prices and slow economic growth, particularly impacting industries reliant on global supply chains such as automotive, consumer goods, and technology. How inflationary tariffs will be will depend on both how much consumption of goods imported from these three countries is reduced and how much of the import tax will end up being passed on to consumers. Using some admittedly rough “back of the envelope” math, JPMorgan estimates the tariffs could increase the Consumer Price Index by just over 1%. This calculation ignores several factors, such as the degree to which importers or retailers absorb some of the cost, the countervailing effects of retailers trying to maintain their profit margins in the face of lower volumes, upward pressure on wages, and the impact of additional tariffs on other countries (Japan, Europe) that President Trump has threatened.

Tariffs would also reduce economic activity. The U.S. exported ~$760B in goods to Canada, Mexico, and China last year. Slower economic growth in these countries, along with retaliatory tariffs, could materially cut those exports. While the effects would be more severe for Canada and Mexico than the U.S., exports to the U.S. account for a far larger share of GDP for those countries than vice-versa. The Canadian and Mexican economies had less momentum than that of the U.S. entering 2025, with recent y/y GDP readings of 1.5% and 0.6%, respectively, compared to 2.5% for the U.S.

Note, too, that the trade war could stall some production and investment, as companies might seek to avoid paying a tariff in the short term if they believe they could avoid it by waiting for policy to reverse course. To combat this, the Trump administration could seek to compensate exporters being hurt by tariffs, though this would reduce their revenue benefit to the federal government. Of course, slower economic growth would also hurt revenue. Further, the prospect of higher inflation could further delay Federal Reserve rate cuts and potentially increase long-term interest rates. The Fed’s reaction function will likely depend on how much tariffs contribute to inflationary pressures versus their dampening effect on economic growth. If inflation rises significantly, the Fed may hold rates higher for longer, but if economic activity slows sharply, they may have to weigh the trade-offs more carefully.

Investment Implications

We aren’t all that surprised by President Trump’s announcement – after all, this is what he said he planned to do on the campaign trail. Still, the large number of moving parts associated with Trump’s trade policy and our trade partners’ reaction functions represent significant uncertainty for financial markets. What we do know is that a trade war could potentially boost inflation, keep interest rates higher, and negatively impact both growth and profits. Historical precedent, such as the U.S.-China trade war of 2018-2019, showed that tariffs led to increased costs for businesses and consumers, disrupted supply chains, and contributed to market volatility. While some sectors benefited from protectionist policies, overall economic uncertainty weighed on global trade and investment. While investors have every right to be concerned, last week’s GDP report showed that the U.S. economy has plenty of momentum. That said, equity markets continue to carry high valuations, particularly the mega-cap technology stocks that have driven this bull market over the past two years.

This situation underscores the importance of diversification – U.S. equities with the highest valuations are likely the most vulnerable, as are sectors most reliant on imported materials (automakers, consumer goods, and industrials). On the other hand, non-U.S. assets (which have underperformed for quite some time) could provide ballast for portfolios in a market downturn, as could dividend-paying defensive stocks (and, of course, fixed income). On a positive note, we don’t believe total pessimism is warranted. As we’ve written before, bull markets climb a “wall of worry.” While tariffs introduce short-term uncertainty, history has shown that markets adapt. Investors should remain diversified, maintain a long-term perspective, and position portfolios for resilience in different economic environments.